Like many other websites, we use standard technology called ‘cookies’ on our website. Cookies are small pieces of information that are stored by your web browser on your computer’s hard drive and they are used to record how you navigate this website on each visit. This helps us to provide you with a good experience when you use our websites and allows us to improve our service. 

Through cookies we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information; this will not usually identify you personally. In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested. 

  

We use the following cookies: 

  • Strictly necessary cookies
    These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. We also use cookies to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
  • Analytical/performance cookies
    They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 
  • Advertising cookies
    These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. All of the data is anonymised and cannot be used to identify you. 

 

We monitor your use of our websites through the use of cookies and similar session tracking software: 

  • to research, provide statistical analysis and behavioural analysis to help us better understand your requirements and interests and improve the content on our websites and make your online experience more efficient and enjoyable 
  • to track your activity on our websites 
  • to recognise you whenever you visit our websites and collect data as you navigate through and interact with our websites. This may include certain information about how you have reached our websites, the device you have used i.e. desktop, tablet or mobile, browsing actions and patterns, including, internet protocol (IP) address you have used, the full Uniform Resource Locators (URL) clickstream to, through and from our websites (including date and time), browser type and version, time zone setting, location, plug-in, operating system and platform, pages and services viewed, page response times, download errors, length of visit to certain pages, page interaction (scrolling, clicks, mouse-overs) and methods used to browse away from the page. 

 

Third party cookies 

If you visit a web page that contains embedded content you may be sent cookies from these websites. These third-party suppliers are responsible for the cookies they set on our websites; we have no control over them. If you want further information, please go to the website for the relevant third party. 

Below is a list of some of the external companies we use: 

  • Bing 
  • Cloudfare 
  • EdX 
  • Facebook 
  • Google 
  • Hotjar 
  • Hubspot 
  • Inspectlet 
  • LinkedIn 
  • Microsoft 
  • Stripe 
  • Twitter 
  • Youtube 
  • Zendesk 

 

How can you control cookies? 

When you first access our website, you will be given the opportunity to opt out of non-essential cookies. 

You can also change the settings of your browser to block cookies but this may result in a worse user experience. In some cases, you may not be able to use some of our services unless you allow us to deploy a cookie on your device. 

You can, of course, delete your cookies at any time. 

For further information about cookies, including to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org 

 

Description of cookies 

The information below is designed to provide more detailed information about the cookies we use and why. 

 

Bing 

We use Bing cookies to remember your preferences and settings, show you personalised ads and analyse how well our websites are working.  

  • Cookie: MUID 
  • Purpose: This cookie recognises unique web browsers visiting our website for analytics, advertising and other operations. 
  • Duration: 1 year 24 days 

 

  • Cookie:  SRM_B 
  • Purpose: This cookie is used by Microsoft Advertising as a unique ID for visitors.  
  • Duration: 1 year 24 days 

 

  • Cookie: _uetvid  
  • Purpose: This is a cookie set by Bing to store a unique, non-personally identifiable ID when you visit our website, which allows us to engage with you via advertising.  
  • Duration: session 

 

  • Cookie:  _uetsid 
  • Purpose: This is a cookie set by Bing to store a unique, non-personally identifiable ID when you visit our website, which allows us to engage with you via advertising.  
  • Duration: session 

 

  • Cookie: ANONCHK  
  • Purpose: This cookie stores a session ID which makes sure that clicks from adverts on the Bing search engine are verified for reporting purposes. 
  • Duration: 10 minutes 

 

Cloudflare 

We use a Cloudflare cookie to detect malicious visitors to our website and minimize blocking legitimate users. It may be placed on the devices of our customers’ end users to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare’s security features. 

Cloudfare uses the following cookie: 

  • Cookie:  __cfruid 
  • Purpose: This cookie is set by Cloudflare (a web security software) to help identify trusted web traffic. .  
  • Duration: sessioin 

 

Edx 

We use Edx cookies to operate the site, develop and maintain its security and performance, communicate with you and track usage.  

Edx uses the following cookies: 

  • Cookie:  csrftoken 
  • Purpose: This cookie is used to help protect our website against a cybersecurity attack called a Cross-Site Request Forgery.  
  • Duration: 1 year 

 

  • Cookie: sessionid 
  • Purpose: This cookie helps us identify sessions on the EtonX platform.  
  • Duration: 14 days 

 

  • Cookie: edxloggedin 
  • Purpose: This cookie saves your login status on the EtonX platform so you don’t have to log in multiple times in a session.  
  • Duration: session 

  

  • Cookie:  edx-user-info 
  • Purpose: This cookie helps us store information like your username and profile URL to display to you within the EtonX platform. 
  • Duration: session 

 

  • Cookie:  experiments_is_enterprise 
  • Purpose: These cookies are used to identify and authenticate the user and the actions they perform on the platform.   
  • Duration: 14 days 

 

  • Cookie edx-jwt-cookie-header-payload 
  • Purpose: These cookies are used to identify and authenticate the user and the actions they perform on the platform.  
  • Duration: 1 hour 

 

  • Cookie edx-jwt-cookie-signature 
  • Purpose: These cookies are used to identify and authenticate the user and the actions they perform on the platform.  
  • Duration: 1 hour 

 

Google 

Google gathers information about the pages a website user has visited to allow for anonymous retargeting across the Google Display Network – it also allows us to track conversions from ads in Google Search and on the Google Display network. 

Google uses the following cookies: 

  • Cookie:  _gcl_au 
  • Purpose: This cookie is used by Google AdSense for experimenting with advertisement efficiency across websites using their services.   
  • Duration: 3 months 

 

  • Cookie: IDE 
  • Purpose: This cookie is used by Doubleclick (Google’s real time bidding advertising exchange) to build a profile of your interests in order to show relevant & personalised Google advertising.   
  • Duration: 2 years 

 

  • Cookie: test_cookie 
  • Purpose: The test cookie is set by Google’s DoubleClick product and is used to determine if your browser supports cookies.  
  • Duration: 15 minutes 

  

  • Cookie:  1P_JAR 
  • Purpose: This cookie is used by Google to collect statistics on our website and track conversion rates on ads that we run.  
  • Duration: 1 month 

 

  • Cookie:  APISID, SSID, HSID, SAPISID 
  • Purpose: This cookie is used for targeting purposes to build a profile of your interests in order to show relevant & personalised Google advertising.  
  • Duration: 2 year 

 

  • Cookie:  __Secure-3PSIDCC 
  • Purpose: This cookie is used by Google for targeting purposes to build a profile of your interests in order to show relevant & personalised Google advertising.  
  • Duration: 1 year 

 

  • Cookie:  __Secure-3PAPISID 
  • Purpose: This cookie is used by Google for targeting purposes to build a profile of your interests in order to show relevant and personalized ads through retargeting.  
  • Duration: 2 year 

 

  • Cookie:  __Secure-3PSID 
  • Purpose: This cookie is used by Google for targeting purposes to build a profile of your interests in order to show relevant & personalised Google advertising.   
  • Duration: 2 year 

 

  • Cookie:  ANID 
  • Purpose: This cookie is used by Google to serve you ads across the internet, based on recent searches.  
  • Duration: 2 year 

 

  • Cookie:  DV 
  • Purpose: This cookie collects anonymous information, including the number of visitors to our website, where visitors have come to our website from and the pages they visited.  
  • Duration: 10 minutes 

 

  • Cookie:  CONSENT 
  • Purpose: This cookie stores information about you use our website and any advertising you may have seen before visiting our website.  
  • Duration: 17 years 

 

  • Cookie:  NID 
  • Purpose: This cookie is used by Google to store your preferences in a unique Google ID to remember your information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.  
  • Duration: 6 months 

  

  • Cookie:  SID 
  • Purpose: This cookie from Google securely stores an encrypted record of your Google account ID and most recent sign-in time – this allows us to block many types of attack, such as attempts to steal the content of forms that you complete on web pages.  
  • Duration: 2 years 

 

  • Cookie:  SIDCC 
  • Purpose: This cookie from Google securely stores an encrypted record of your Google account ID and most recent sign-in time – this allows us to block many types of attack, such as attempts to steal the content of forms that you complete on web pages.  
  • Duration: 1 year  

 

  • Cookie:  G_ENABLED_IDPS 
  • Purpose: This cookie helps you securely log in to our website with your Google account to give you a more convenient and faster web experience. It is a persistent cookie which means it doesn’t expire unless you delete your cookies.  
  • Duration: Doesn’t expire (Expires in year 9999) 

  

Google Analytics 

We use Google Analytics to collect information on how you use and interact with our websites. We use this information in varying ways, for example to help understand how to improve our websites for users. 

Google Analytics uses the following cookies: 

  • Cookie:  _ga 
  • Purpose: This cookie is used to distinguish between different users in Google Analytics reporting to help us accurately count the number of people visiting our website.  
  • Duration: 2 years 

 

  • Cookie:  _gid 
  • Purpose: This cookie is used to distinguish between different users in Google Analytics reporting to help us accurately count the number of people visiting our website.  
  • Duration: 1 day 

 

  • Cookie:  _gat_UA-104912911-1 
  • Purpose: This cookie is used by Google to persist session state. 
  • Duration: 1 minute 

 

  • Cookie:  __ga_<container-id> 
  • Purpose: This cookie is used by Google to limit the amount of users it tracks for reporting purposes when there are a lot of people on our website at once.  
  • Duration: 2 years 

 

Facebook 

We use Facebook cookies to measure, optimize and build audiences for advertising campaigns served on Facebook and ensure that our Facebook advertising is seen by users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the website. 

Facebook uses the following cookies:  

  • Cookie:  _fbp 
  • Purpose: This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.  
  • Duration: 3 months 

 

  • Cookie:  frm 
  • Purpose: This cookie helps Facebook to provide you with more personalised advertisements, but also to measure and improve advertisements.  
  • Duration: 3 months 

 

Hotjar 

Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our websites. Hotjar stores this information on our behalf in a pseudonymized user profile. 

  

  • Cookie:  _hjIncludedSessionSample 
  • Purpose: This cookie lets Hotjar know whether to track a user based on whether we have exceeded the number of users that can be tracked as part of our Hotjar plan.  
  • Duration: 30 minutes 

 

  • Cookie:  _hjAbsoluteSessionInProgress 
  • Purpose: This cookie helps Hotjar detect the first pageview session of a user for reporting purposes.  
  • Duration: 30 minutes 

 

  • Cookie:  _hjTLDTest 
  • Purpose: When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. 
  • Duration: Session 

 

  • Cookie:  _hjFirstSeen 
  • Purpose: The cookie is set so Hotjar can track the beginning of the user’s journey so that we can accurately track the number of sessions on our website. It does not contain any identifiable information.  
  • Duration: 30 minutes 

 

  • Cookie:  _hjSessionUser{site_id} 
  • Purpose: This cookie helps Hotjar identify when multiple page views are part of the same session so that we can accurately track the number of visitors to our website.  
  • Duration: 1 year 

 

  • Cookie:  _hjid 
  • Purpose: This cookie helps Hotjar identify when multiple visits to our website are from one user so that we can accurately track the number of new visitors to our website.  
  • Duration: 1 year 

 

  • Cookie:  _hjHasCachedUserAttributes 
  • Purpose: Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not.
  • Duration: length of 1 session

 

  • Cookie: _hjUserAttributesHash
  • Purpose: Enables us to know when any User Attribute has changed and needs to be updated.
  • Duration: 2 minutes,  extended every 30 seconds.

 

  • Cookie: _hjUserAttributes
  • Purpose: Stores User Attributes sent through the Hotjar Identify API.
  • Duration: no explicit expiration

 

  • Cookie:  _hjIncludedInPageviewSample 
  • Purpose: This cookie lets Hotjar know whether to measure the session based on whether we have exceeded the number of sessions that can be tracked as part of our Hotjar plan.  
  • Duration: 30 minutes 

 

  • Cookie:  hjViewportId
  • Purpose: Stores user viewport details such as size and dimensions.
  • Duration: length of session

 

  • Cookie:  _hjSession_{site_id}
  • Purpose: Holds current session data and ensures subsequent requests in the session window are attributed to the same session.
  • Duration: 30 minutes, extended upon user activity.

 

  • Cookie:  _hjSessionTooLarge
  • Purpose: Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the server if the session size exceeds the limit.
  • Duration: length of session

 

  • Cookie: _hjSessionResumed
  • Purpose: Set when a session/recording is reconnected to Hotjar servers after a break in connection.
  • Duration: length of session

 

  • Cookie: _hjCookieTest
  • Purpose: Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Deleted almost immediately after it is created.
  • Duration: Under 100ms duration, cookie expiration time set to session duration.

 

  • Cookie: _hjLocalStorageTest
  • Purpose: Checks if the Hotjar Tracking Code can use Local Storage. If it can, a value of 1 is set. Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.
  • Duration: Under 100ms duration.

 

  • Cookie: _hjSessionStorageTest
  • Purpose: Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created.
  • Duration: Under 100ms duration.

 

  • Cookie:  ajs_anonymous_id 
  • Purpose: This cookie assigns each user an anonymous ID to help count how many people visit our website and if they have visited before. 
  • Duration: 1 year 

 

  • Cookie:  ajs_user_id 
  • Purpose: This cookie helps Hotjar count how many people visit our website and if they have visited before.  
  • Duration: 1 year 

 

  • Cookie:  _hjRecordingEnabled
  • Purpose: Set when a Recording starts. Read when the Recording module is initialized to see if the user is already in a recording in a particular session.
  • Duration: length of session

 

  • Cookie:  _hjRecordingLastActivity 
  • Purpose: Updated when a user recording starts and when data is sent to the server (the user performs an action that Hotjar records).
  • Duration: length of session

 

Hubspot 

Hubspot sets anonymous analytics cookies to record information about how visitors use the website such as how they found the website, which pages they visit, and how long they spend on website, with the aim of improving functionality over time and allowing us to send you the most appropriate marketing information. 

 

  • Cookie:  __hstc 
  • Purpose: This cookie is set by Hubspot analytics to record the different times you visit our website at.  
  • Duration: 5 months 27 days  

 

  • Cookie:  hubspotutk 
  • Purpose: This cookie is set by Hubspot to keep track of a website visitor’s identity. If you submit a form on our website, it is passed to HubSpot to make sure we don’t have duplicate contacts in our system.  
  • Duration: 5 months 27 days 

 

  • Cookie:  __hssrc 
  • Purpose: This cookie helps Hubspot determine if a website visit is a new session for reporting purposes.  
  • Duration: Session 

 

  • Cookie:  __hssc 
  • Purpose: This cookie helps Hubspot track the number of sessions per user on our website for reporting purposes.  
  • Duration: 30 minutes 

 

  • Cookie:  __cf_bm 
  • Purpose: This cookie is set by Cloudflare (a web security software), and helps stop bots from attacking our Hubspot account.  
  • Duration: 30 minutes

 

Inspectlet 

Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating our websites. 

 

  • Cookie:  __insp_sid 
  • Purpose: This cookie is set by Inspectlet and assigns a session ID to help us track the number of sessions on our website.  
  • Duration: 1 year 

 

  • Cookie:  __insp_slim 
  • Purpose: This cookie is set by Inspectlet and stores information about mouse position, clicks, scrolls and highlighted elements/text to help us understand how users use our website.  
  • Duration: 1 year 

 

  • Cookie:  __insp_targlpu 
  • Purpose: This cookie is set by Inspectlet and stores information about mouse position, clicks, scrolls and highlighted elements/text to help us understand how users use our website.  
  • Duration: 1 year 

 

  • Cookie:  __insp_wid 

Purpose: This cookie is set by Inspectlet and is used to record website and server performance with each visit to the site. The data is aggregated and analyzed;  it remains anonymous upon use. 

  • Duration: 1 year 

 

  • Cookie:  __insp_uid 
  • Purpose: This cookie is set by Inpsectlet – it assigns an anonymous ID to a website visitor to help us track the number of visitors to our site.  
  • Duration: 1 year 

 

  • Cookie:  __insp_targlpu, __insp_targlpt 
  • Purpose: This cookie is set by Inspectlet and stores information about mouse position, clicks, scrolls and highlighted elements/text to help us understand how users use our website.  
  • Duration: 1 year 

 

  • Cookie:  __insp_nv 
  • Purpose: This cookie is set by Inspectlet and stores information about mouse position, clicks, scrolls and highlighted elements/text to help us understand how users use our website.  
  • Duration: 1 year 

 

  • Cookie:  __insp_pad 
  • Purpose: This cookie is set by Inspectlet and contains the page number of the session so that we can track how many pages people our visiting on our website in each session.  
  • Duration: 1 year 

 

  • Cookie:  __insp_norec_sess 
  • Purpose: This cookie is set by Inspectlet and used to record website and server performance with each visit to the website. 
  • Duration: 1 year 

 

LinkedIn 

We use Linkedin cookies to measure, optimise and build audiences for advertising campaigns served on LinkedIn and ensure that our LinkedIn advertising is seen by users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the website. 

 

  • Cookie:  UserMatchHistory 
  • Purpose: This cookie is used by LinkedIn Ads to help us measure the performance of any advertising we carry out.  
  • Duration: 30 days 

 

  • Cookie:  bcookie 
  • Purpose: This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.  
  • Duration: 2 years 

 

  • Cookie:  bscookie 
  • Purpose: This cookie is used by LinkedIn to recognize a secure Browser ID.  
  • Duration: 2 years 

 

  • Cookie:  li_gc 
  • Purpose: This cookie is set by LinkedIn to store guest consent to the use of cookies for non-essential purposes.  Duration: 2 years 

 

  • Cookie:  lang 
  • Purpose: This cookie is used by LinkedIn to set the default locale/language on ads.  
  • Duration: Session 

 

  • Cookie:  lidc 
  • Purpose: This cookie is used for routing from Share buttons and ad tags.   
  • Duration: 1 day 

 

  • Cookie:  li_sugr 
  • Purpose: This cookie is used to identify the browser a visitor is using. 
  • Duration: 90 days 

 

  • Cookie:  lissc 
  • Purpose: This cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services. 
  • Duration: 1 year 

 

Microsoft 

We use Microsoft cookies to remember your preferences and settings and analyse how well our websites are working.  

 

  • Cookie:  MR 
  • Purpose: This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics. 
  • Duration: 6 days 

 

  • Cookie:  SM 
  • Purpose: This cookie is used to measure the use of the website for internal analytics.  
  • Duration: session 

 

  • Cookie_clck 
  • Purpose: This cookie is set by Microsoft Clarity (their analytics tool) to store User ID and preferences, unique to that site, on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. 
  • Duration: 1 year 

 

  • Cookie:  _clsk 
  • Purpose: This cookie helps Microsoft identify when multiple page views are part of the same session for reporting purposes.   
  • Duration: 1 day 

 

Stripe 

Stripe uses cookies to ensure that the website works properly, detect and prevent fraud, and understand how people interact with Stripe. There are some cookies that are essential for Stripe to function properly. These necessary cookies provide secure access to the website and enable page navigation. Other categories of cookies include advertising cookies, analytics cookies, and preference cookies. Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable us to process payments without storing any credit card information on our own servers. 

 

  • Cookie:  __stripe_mid 
  • Purpose: This cookie is used to detect and prevent fraudulent payments on our website.  
  • Duration: 1 year 

 

  • Cookie:  __stripe_sid 
  • Purpose: This cookie is used to identify individual sessions in Stripe.  
  • Duration: 30 minutes 

 

  • Cookie:  m 
  • Purpose: This cookie is used to detect and prevent fraudulent payments on our website.  
  • Duration: 2 years 

 

Twitter 

Twitter cookies allows us to learn how our users have interacted with advertising served to them on Twitter. 

 

  • Cookie:  personalization_id 
  • Purpose: This cookie is set by Twitter to measure the performance of advertising campaigns through Twitter, across different browsers and devices used by a visitor.    
  • Duration: 2 years 

 

  • Cookie:  muc_ads 
  • Purpose: This cookie is set by Twitter to collect data on how you interact with our website in order to make advertisements more targeted and relevant.   
  • Duration: 14 days 

 

  • Cookie:  tfw_exp 
  • Purpose: This cookie is used by Twitter to provide embedded content that is displayed in the website. 
  • Duration: 14 days 

 

YouTube 

YouTube is used by the website to store and show video content. These cookies are set by YouTube to track usage of its services. The YouTube Cookies are only installed when you press play. 

 

  • Cookie:  VISITOR_INFO1_LIVE 
  • Purpose: This cookie is set by Youtube to measure your bandwidth to determine whether you get the new video player interface or the old one.  
  • Duration: 6 months 

 

  • Cookie:  PREF 
  • Purpose: This cookie stores your YouTube preferences and other information, like your preferred language, how many search results you want to be shown on your page, and whether or not you want to have Google’s SafeSearch filter turned on.  
  • Duration: 6 months 

 

  • Cookie:  YSC 
  • Purpose: This cookie is set by YouTube to track views of the videos on our website.  
  • Duration: Session 

 

 Zendesk 

We use Zendesk to offer our customers the best customer service. 

 

  • Cookie:  _cfruid 
  • Purpose: This cookie is set by Cloudflare (a web security software) to help identify trusted web traffic. 
  • Duration: session 

 

Please contact us if you have any questions about our cookies policy by email at support@etonx.com.