Course overview
Our Entrepreneurship Course will help you generate, develop and refine your business ideas and will give you the confidence to start pitching your vision to others. The course will take you from the initial stages of identifying opportunities, through conceptualising an MVP to practising your pitch. You will hear advice from well-known entrepreneurs and experts in the space, who will share lessons and concepts they learnt in their careers.
Syllabus
1
Identifying Opportunities
- Entrepreneurial mindset and behaviour
- Developing an idea for a business
- Spotting business opportunities
2
Researching Your Customers
- Pain points
- Asking powerful questions
- User personas
3
Creating a Value Proposition
- Evaluating ideas
- Value proposition
4
Validating Assumptions
- Identifying assumptions
- Creating an MVP
- Confirmation and affinity bias
5
Stay Put or Pivot
- Build-Measure-Learn cycle
- Staying put, iterating and pivoting
6
Developing a Pitch
- Developing and structuring your pitch
- Completing End of Course Assignment
Entrepreneurship – learning outcomes
By the end of the course you will be able to:
- think and act like a successful entrepreneur
- identify problems and opportunities
- generate ideas that solve problems and/or have an impact
- test and validate your ideas and assumptions
- refine and iterate on an idea and assumptions
- pitch your idea to others.
Important information
Safeguarding
As part of our rigorous safeguarding procedures, all EtonX tutors and staff have passed an enhanced DBS check and child safeguarding course.
Privacy and data
We take every step to ensure the security of your personal data. For information on how we collect and use your data, see our Privacy Policy.
Technical requirements
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Entry requirements
The minimum level of English required to participate in our courses is Upper Intermediate or B2 on the CEFR.